Let your voice be heard
Your logo is the face of your brand and the key element of your identity. It is important to be¬†consistent in the use of the logo and any extensions of it for professionalism and immediate¬†recognition of your brand. Diventare Creative will develop a set of¬†standards guide for the use of your¬†logo and¬†its¬†use in print and web applications.
It’s important to¬†establish a color palette for use in all print and web media to further anchor the brand. Additional color extensions and their potential uses can also be included in the¬†brand update. Color palette guidelines will include formulas for CMYK, RGB, HEX and PMS and color¬†chips. Execution of all colors in the palette will also be shown with visual examples to include gray¬†and black and white applications.
Typography is an important part of your brand and should have the ability to be applied alone or¬†alongside graphic icons and elements. Choosing the right font combination for titles and headings,¬†body text, quotations and any printed materials or web pages not only look professional and stylish¬†but they shine a positive, creditable light on your company and its values. We provide usage¬†guidelines for both print and web typography.
Supporting graphic elements are used to draw attention to a specific messages and complement¬†typography and photography. Graphic elements include containment boxes, call out shapes, patterns,¬†and icons.
Photography is also an important part of your overall brand. Photos can bring all types of feeling into¬†the message they are placed into. It may be fine to shoot photos from your iPhone from events to¬†post on your Facebook feed, the case is not the same for images you use in printed materials and¬†your website. Diventare Creative will include guidelines for capturing photos and proper usage.
The final portion of the standards guide combines all parts of your brand and provides example¬†applications for print ads, brochures, signage, displays, social media and other web-based apps and¬†pages. You will be given layout templates using Adobe Creative Suite to use in house if you choose¬†to do so.